Increasing brand awareness in the New Year is probably on the top of every marketing manager’s to do list. Of course, attending one or more of the plethora of organised established exhibition events for your industry is a good step towards towards propelling your brand ‘out there’, and in the meantime, keeping a sneaky check on what your competitors are up to.
These established avenues will no doubt get your business so far, but can sometimes due to the lack of enthusiasm of the Exhibition Organiser, can feel a little industry centric tired. The solution – to host your own community or industry event that is sure to excite and engage, while positioning your brand at centre stage. Whether it be your take on the British Pie Awards, held every year in Melton Mowbray outside of Leicester, or a medieval live action role-play on the majestic rolling hills of Sheffield, there is sure to be a meaningful on-brand tie-in opportunity out there just waiting to be fulfilled.