When a client enquires about the use of a new technology on their bespoke build exhibition stand to set them apart from their competitors and promote a new service or product, the gauntlet falls to us in the industry to research and present the latest developments in mobile technology that serve their needs. One great success story moving forward will undoubtedly be the continued rise in augmented reality devices to promote, delight, and inform the delegate in all manor of interesting & creative mediums.
Having officially studied design through school, college & university, and through my work in the industry, one thing is clear – you never stop learning. As Transport For London has learned, detailed in the article below, design is subversive and subjective, making it the perfect theme for discussion, admiration, opinion and conflict. ‘Good’ design is at the mercy of its surroundings, its environment if you like. Fashion plays a big part, and as we all know and understand, fashions come, linger, often out-stay their welcome and leave, in a sad trudge of embarrassment, resenting the new, shiny thing there to take its place.