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Don’t just attend, clap your hands and join in!

Increasing brand awareness in the New Year is probably on the top of every marketing manager’s to do list. Of course, attending one or more of the plethora of organised established exhibition events for your industry is a good step towards towards propelling your brand ‘out there’, and in the meantime, keeping a sneaky check on what your competitors are up to.

These established avenues will no doubt get your business so far, but can sometimes due to the lack of enthusiasm of the Exhibition Organiser, can feel a little industry centric tired. The solution – to host your own community or industry event that is sure to excite and engage, while positioning your brand at centre stage. Whether it be your take on the British Pie Awards, held every year in Melton Mowbray outside of Leicester, or a medieval live action role-play on the majestic rolling hills of Sheffield, there is sure to be a meaningful on-brand tie-in opportunity out there just waiting to be fulfilled.

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Venue Search – The Boring Details

Often in exhibitions the venue is the one thing you don’t choose. Be it the Excel Centre, London, RAI, Leeds or the Royal Highland Centre, Edinburgh – each come with their little idiosyncrasies and important things to remember from a stand design point of view. How level is the hall floor? How large are the shutter doors to the hall? At what heights are hanging structures allowed if any? Is the stand overlooked by an overhead balcony open to the public? Will the venue hall carpet clash with our skirting?!

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