As an exhibition designer it is undoubtedly important to visit the shows we design for. The Surface Design Show at London’s Business Design Centre is the only event in the UK that focuses on interior & exterior surfaces, bringing interior lighting & innovative materials to life.
It is sometimes hard as an exhibition organiser to breathe life into an otherwise rather dry industry sector’s yearly event. Take the upcoming Manchester’s Global Tech and Investment Summit, Manchester Central 21-22nd April. Not perhaps an event you may think will be turning the volume up to 11 and rocking out. However, brand the event ‘Business Rocks’ and you have given birth to an entirely different beast!
With 5 stages, headline speakers including Apple Co-founder Steve Wozniak, and a spattering of live music from Manchester’s up and coming bands and artists, not to mention after dark summits at some of Manchester’s coolest clubs and bars – who says investment need be boring?
Increasing brand awareness in the New Year is probably on the top of every marketing manager’s to do list. Of course, attending one or more of the plethora of organised established exhibition events for your industry is a good step towards towards propelling your brand ‘out there’, and in the meantime, keeping a sneaky check on what your competitors are up to.
These established avenues will no doubt get your business so far, but can sometimes due to the lack of enthusiasm of the Exhibition Organiser, can feel a little industry centric tired. The solution – to host your own community or industry event that is sure to excite and engage, while positioning your brand at centre stage. Whether it be your take on the British Pie Awards, held every year in Melton Mowbray outside of Leicester, or a medieval live action role-play on the majestic rolling hills of Sheffield, there is sure to be a meaningful on-brand tie-in opportunity out there just waiting to be fulfilled.