It is sometimes hard as an exhibition organiser to breathe life into an otherwise rather dry industry sector’s yearly event. Take the upcoming Manchester’s Global Tech and Investment Summit, Manchester Central 21-22nd April. Not perhaps an event you may think will be turning the volume up to 11 and rocking out. However, brand the event ‘Business Rocks’ and you have given birth to an entirely different beast!
With 5 stages, headline speakers including Apple Co-founder Steve Wozniak, and a spattering of live music from Manchester’s up and coming bands and artists, not to mention after dark summits at some of Manchester’s coolest clubs and bars – who says investment need be boring?
Having officially studied design through school, college & university, and through my work in the industry, one thing is clear – you never stop learning. As Transport For London has learned, detailed in the article below, design is subversive and subjective, making it the perfect theme for discussion, admiration, opinion and conflict. ‘Good’ design is at the mercy of its surroundings, its environment if you like. Fashion plays a big part, and as we all know and understand, fashions come, linger, often out-stay their welcome and leave, in a sad trudge of embarrassment, resenting the new, shiny thing there to take its place.
Events, events… What is an event? Is it a scheduled yearly gathering, a one off jamboree or an unforeseen surprise to excite and engage? As with many things in life – context is king. The great thing is about an event is it can quite easily mean all of the above and a lot more.
When thinking about your event it’s always important to consider that events can be simple. With the mantra that context is king, flipping the context can result in an unscheduled and eye popping event. When a 70ft hippopotamus surfaces for an afternoon pootle down the Thames in central London, it will turn heads